I am a Product Designer, Writer, and Researcher with over ten years of experience in product design, editorial, publishing, and content. Leveraging a blend of strategic insight, hands-on design expertise, and strong people connection skills, I am dedicated to driving impactful change and delivering unparalleled user experiences across multiple focus areas. I wrote and illustrated three best selling books about fashion, and now I work as the In-Store Product Designer on the Health and Wellness team at Kroger Technology & Digital, seamlessly bridging the gap between value-driven digital products and delightful in-store experiences. I enjoy reading fiction, watching reality tv, and raising perennials and vegetables in my garden at my home in Ann Arbor, Michigan.

For more about me and my books, visit laurenfriedman.com.


Previous clients and work seen in include:

  • Philosophy di Alberta Ferretti

  • Rite Aid

  • Smithsonian Institution

  • Target

  • Travel + Leisure Magazine

  • The Washington Post

  • Chronicle Books

  • Condé Nast

  • Detroit Institute of Arts

  • The Guardian

  • Harper Collins

  • Lucky Magazine